So why has 2014 become a make-or-break period for content marketing?Content is your first, second and third sales call.
For today’s consumer, a purchase journey no longer automatically begins in a physical store, or with a direct conversation with a brand representative.
Our lives may be getting busier, but we’re consuming more content than ever before, and it’s transformed us into self-directed buyers making purchase decisions informed by our own extensive online research. As such, content is now every brand’s first call (and often their second and third)and naturally it is under greater pressure to drive impact.
Enter video, an unmatched medium for both educating and storytelling, and one which is proving to play a highly valuable role in the content marketing mix, thanks to its suitability for social sharing and ability to win consumer attention (and, ultimately, to deliver solid ROI)...
Brian Jones Francis's insight:
video is so readily digestible by most people, which is why it is so popular where training or education is involved...