The marketing expert shares how companies can change their tactics to get customers' attention more effectively.
Seth Godin: The Internet is the first medium invented in 100 years that wasn't invented to make advertisers happy. The connection between running ads and making money is broken, probably forever. As soon as you take that out of the equation, everything we understand about marketing, manufacturing, distribution--it all goes away. The new era of modern marketing is about the connection economy, it's about trust, it's about awareness, it's about the fact that attention is worth way more than it used to be. Attention doesn't come in nice little bundles anymore.....
Brian Jones Francis's insight:
“The new era of modern marketing is about the connection economy, it's about trust....”
- but hasn’t that always been so ?